an online exploration about image censorship where i took screenshots and screen recordings of unblurred faces on google maps mainlty of people taking selfies. embracing the glitch (where the subject’s face is revealed) i created an interactive user exoerience where viewers can get up close and explore the subject’s forms at all angles.
a multi-media exploration of image ownership and visibility in the digital age. i remixed unblurred google maps screenshots through a repetitive digital-to-analog workflow to question what privacy means once an image is online.
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in collaboration with josh lookatch, we explored the concept of time through diy installations and user experience in the real world. pictured above is a video of a water being over poured into a glass that is projected onto a rotating surface. when spun, the pouring action in projected video appears to be moving faster. we were able to mimick the digital act of playing something in x2 speed in an analog setting.
city walk is an experimental video piece that explores the act of looking — and being looked at — within the layered architecture of an urban landscape. the video takes viewers on a vertical journey through the city, reframing everyday moments into something intimate, cinematic, and slightly voyeuristic. it blurs the line between observer and participant. it turns the city into both subject and screen — a living collage of texture, motion, and anonymity.
city walk is an experimental video piece that explores the act of looking — and being looked at — within the layered architecture of an urban landscape. the video takes viewers on a vertical journey through the city, reframing everyday moments into something intimate, cinematic, and slightly voyeuristic. it blurs the line between observer and participant. it turns the city into both subject and screen — a living collage of texture, motion, and anonymity.
tiasocci@gmail.com
917 474 7417
brooklyn, ny
i work brands to produce compelling video content and elevate brand identity and voice across digital platforms. my commercial work spans video editing, production, and creative direction tailored for social media. she has helped brands develop their social-first online presence.
outside of the commerical space, my work is more interdisciplinary and multimedia, as i tend to use both digital and analog formats. through video editing and animation, i explore themes that are related to the digital landscape—such as body ownership, privacy, censorship, and the circulation of images online.
brooklyn, ny
BFA in communications deisgn with a concretration in graphic design and a minor in film
love island x face glue - 2024
blinfd to brows - 2023
la roche posay
brand name campaign - 2025
US open x SPF campaign - 2024
keke palmer x MelaB3 campaign - 2024
thayers
paulys choice campaign - 2024
maybelline
what;s in my bag campaign - 2025
always on tiktok content - 2025
redken
brand iderntity and social content - 2024-2025
becky g x sleek & shine - 2025
cerave
always on social content for stills & video - 2024 - 2025
fenty beauty
kiehls
singles day 2023 campaign
CON-CRET creatine
social friendly video edits for tiktok
art director - jan. 2025 - present
junior art director - april 2023 - jan. 2025
graphic designer - april 2022 - april 2023
filmrise | brooklyn, ny
graphic designer - july 2021 - april 2022
video editing
animation
color correcting and vfx
graphic design
brand identity
strategic problem solving
social media coordination
illustration
risograph printing
pratt institute
2017 - 2021
la roche-posay & artisan council
working with the team at artisan council, i polished and refined the edit for la roche-posay’s u.s. open campaign featuring taylor fritz, adding motion graphics and replacing the sky to elevate the visuals. these high-impact edits were displayed in times square and the nyc subway, showcasing my work on large-format and social-forward content.
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maybelline & artisan council
at artisan council, I edited and shaped low-fi social videos for maybelline’s what’s in my bag campaign, crafting narrative-driven edits that highlighted each influencer’s personality and favorite lip products. i also designed and animated all graphics, helping define the look, feel, and playful storytelling of the campaign videos.
la roche-posay & artisan council
la roche-posay x law roach is a playful 50th anniversary campaign clarifying the brand’s pronunciation. i edited the hero film and cutdowns, collaborating with the senior producer and creative director to refine pacing, storytelling, and graphics. i also helped brainstorm concepts, storyboard, and direct low-fi supporting assets, shaping a social-first campaign that balanced humor and brand personality.
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2023 - present
cerave & artisan council
i collaborate with cerave, artisan council, and a dedicated team of vendors to produce ongoing content, including both stills and video edits. over the past three years at artisan council, my role has evolved from video editor to leading creative development and directing on set. i work closely with producers and coordinators to plan shoots, manage vendor relationships, and ensure a seamless production process. i continue to video edit and partner with photo retouchers to deliver polished content that meets client expectations.
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redken & artisan council
i work the the team to design assets, refine its visual identity, and channel the nyc energy into every post, including the redken x sabrina carpenter campaigns.
maybelline & artisan council
i help lead the creative vision and execution for maybelline’s tiktok, from art directing and storyboarding to editing videos that are trend-forward and scroll-stopping. tvery piece of content hits the brand’s pillars — trends, education, efficiency, and how-to — while staying visually dynamic and on-brand.
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garnier & artisan council
edited and shaped lo-fi social videos for garnier’s becky g campaign, turning bts and interview footage into engaging, narrative-driven content. the final edit was designed to showcase becky’s personality while keeping the content fun, scrollable, and fully on-brand.
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‘a walk with hyperpigmentation’ - 2024
la roche posay & artisan council
i crafted the lo-fi supporting edits for this social-first campaign, shaping raw footage into playful, narrative-driven shorts that felt native to social. from cutting together moments of keke’s day-in-the-life to designing motion graphics and refining pacing, i used editing as a storytelling tool to make the content entertaining, scroll-stopping, and on-brand.
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thayers & artisan council
i helped bring thayers’ social-first campaign with paulyd to life, collaborating on storyboarding, graphics, and vfx while shaping the narrative of each vignette. from hero videos to punchy cutdowns, i ensured the content highlighted pauly’s personality while educating viewers on why thayers blemish clearing toner is the top choice for
acne-prone skin.
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nyx cosmetics & artisan council
i helped the artisan council team bring nyx cosmetics’ face to face campaign to life with love island usa’s serena and janae, editing the hero video, cutdowns, and long-form youtube content. i shaped the conversation into a fun, product-focused narrative, designed graphics, and created teaser animations — all while keeping the storytelling entertaining, brand-relevant, and social-forward.
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nyx cosmetics & artisan council
for nyx cosmetics' blind to brows campaign—produced on behalf of artisan council — i played a key role across the entire production process, delivering five episodes and two trailers of social-first, short-form content. inspired by netflix’s love is blind, the series featured contestants forming connections without seeing each other’s eyebrows, creatively showcasing nyx brow products. the campaign starred love is blind season 1’s lauren and cameron, blending playful storytelling with strategic product integration.
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thayers at the x games - summer 2023 & winter 2024
thayers & artisan council
i art directed and executed live social content for thayers at the 2023 summer and 2024 winter x games, developing storylines and concepts alongside creators, influencers, and the client. from event recaps and competition edits to viral social-first trends, i shaped authentic, engaging content that balanced real-time coverage with playful, scroll-stopping storytelling.
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thayers tone of voice and brand identity - 2023 - 2024
thayers & artisan council
i helped shape thayers’ rebranded voice through chaotic, scroll-stopping social content. from on the street contebt to witty dating-app-style ad campaigns, on behalf of the artisan council team, i concepted, scripted, and edited videos that blended humor with product education — defining the bold, unapologetic tone of the new thayers
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thayers & artisan council
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fenty skin & artisan council
i collaborated with fenty skin to remix and edit high quality video footage of their cherry dub triple action aha body scrub and the superfine daily cleansing srub into 8 social-friendly ads that boosted engagment. pairing a fast-paced energetic editing style with satisfying textures and asmr sounds, these eye-catching ads performed highly and above industry standards while feeling native to tiktok.
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nyx cosmetics & artisan council
a short-form halloween series starring landon barker, reginae carter, grace mckagan, and phoenix brown. i shaped raw event footage into cohesive, scroll-stopping “day in the life” stories through editing, animation, and smart storytelling.
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